MJC’s approach to West End theatre signage

“We were able to design a load bearing framework that didn’t put strain on the listed building’s canopy. And because the framework was so slender, and the sign was partially transparent, it made the planning process much more straightforward, as the building’s façade wasn’t obscured. ” What is involved in the West End theatre signage process? Site survey. Before the process can begin, the MJC survey team will look at the artistic requirements of the brief, and then visit the venue, to establish what will be required to ensure the sign can be built and supported. Design. The team will create the necessary drawings, and develop a support structure that can meet the needs of the theatre’s creative demands, no matter how large or ambitious they may be.

With hundreds of signs under their belt, MJC are as adept at using modern manufacturing materials as they are adding traditional touches. The approach depends on what a specific signage project requires. Consent. Depending on the venue and location, listed building and advertising consent will need to be sought from Westminster and/or Camden Council. As signage veterans in the West End, MJC can guide this process to ensure it goes smoothly. The team are also veterans at managing the whole project, from initial brief through to the final installation. As Tina would say, when it comes to theatre signage, MJC are simply the best.